Advantages:
There are many advantages for using building wraps as a form of advertisement. The ads are so larger than life and somewhat out of place that it is almost impossible for consumers not to notice them, whether they are interested in the product or brand being advertised or not. Also these wraps cannot be turned off. Like television and internet ads people only see them when they are interested in watching a specific show or finding specific information (or just surfing the net) but a building wrap will be seen when people are on-the-go and with the monstrous sizes they are impossible to ignore which greatly helps with increasing your brand awareness. Also, one may place a building wrap ad close to a store that sells what they are advertising. In this way, consumers see the ad when they are already out and it may entice them or remind them of some shopping they wanted to get done and then purchase the product being advertised. Plus there of course is the old-age saying of "Bigger is Better".